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PHARMAVITE LLC LAUNCHES NEW DIRECT-TO-CONSUMER COMPANY
Release date: 9/4/2009

NORTHRIDGE, CA Pharmavite LLC, the manufacturer and marketer of Nature Made® vitamins, minerals, herbs and other supplements and SOYJOY® snack bars, today announced the establishment of Pharmavite Direct LLC. Pharmavite Direct LLC is an internet based, direct-to-consumer sales and marketing company.

The Nature Made vitaminID™ program is the first product launched by Pharmavite Direct LLC. Launched September 1st, it is a supplement program that provides a customized daily vitamin plan tailored to fit individuals’ unique nutritional needs. Based on information provided by the user, the program can deliver up to 100,000 different recommended vitamin combinations.

“The Nature Made vitaminID program was created in direct response to consumers’ desire for individualized approaches to their general health and wellness routines,” said Gary Kuchta, president, Pharmavite Direct.

Consumers can order their own vitaminID™ kits containing supplements from Nature Made®, by visiting www.vitaminid.com

and taking a confidential health survey created by a nutritionist. Upon completion, consumers will receive a customized daily vitamin plan. Consumers may then order a convenient 28-day supply of the vitamins, minerals, and other supplements recommended, which will be sent directly to their homes. For additional ease, users may participate in an autoship program, which automatically reorders a user’s vitaminID kit every 28 days. To further customize their order, consumers can select their preferred style of packaging from three styles offered. Consumers also have the capability to chat online with a dietitian should they have any questions about the program while on the Web site. A regular newsletter packed with nutrition information and self-help tools is available to all registered members of www.vitaminid.com

www.vitaminid.com is proud to join the Nature Made family.

Please direct any news-related inquiries
to the Pharmavite® LLC.® News Bureau.

Pharmavite® LLC. News Bureau
C/O Porter Novelli
1909 K Street N.W. Suite 400
Washington, D.C. 20006
877-866-2539 toll free
202-973-5858 fax
pnbpr@porternovelli.com
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