West Hills, California Customer Relationship Management (CRM) Manager (Hybrid)

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  • Requisition Number R2346
  • Full Time Full time
  • Shift Regular
  • Area of Interest Advertising & Marketing Communications
  • Location West Hills, California


Working at Pharmavite is an experience like no other. With a focus on complete nutrition for all, each endeavor is urgent and every day counts. You'll have the opportunity to work on the #1 selling national vitamin and supplement brand, Nature Made, as well as an exciting portfolio of other products that are shaping the future of the healthy living industry. Consumer-driven innovation, high quality products and a promising portfolio, all driven by a team with a shared sense of purpose -- that's Pharmavite. Join us to bring the gift of health to life.

Customer Relationship Management (CRM) Manager. 

West Hills, CA 

Shift: 1st Hybrid (3 days in office)

The Customer Relationship Management (CRM) Manager  develops a world-class customer experience by crafting a customer journey and retention strategy that maximizes LTV across all touchpoints. This role works closely with the DTC, Brand Marketing, Science & Technology, Legal/Regulatory, Operations, and Finance teams to launch and grow innovative wellness brands that bring the gift of health to life. The CRM Manager reports to the Senior Manager of eCommerce, DTC. 

Key Responsibilities 

Critical contributions this role is counted on to deliver include: 

  • Crafting a customer journey and retention strategy that maximizes LTV across all touchpoints  

  • Developing a deep understanding of our customers and their lifecycle journey through both quantitative (KPIs) and qualitative analysis (surveys reviews, feedback), and keeping the organization up to date on the health of subscription programs 

  • Leading email/lifecycle marketing strategy delivering high quality content that educates, inspires, and drives customer loyalty while managing the day-to-day operations/production process 

  • Recommending and automating segmentation strategies, improving personalization at every touchpoint utilizing a test and learn approach to build proof of concept and automate journeys to maximize engagement and retention  

  • Championing the collection and understanding of customer feedback to improve the customer experience on site, email and acquisition.

  • Ideal Candidate Profile 

    The ideal candidate is a marketing thought leader with experience in customer engagement, retention, loyalty strategy, and customer lifecycle analysis. They are an innovative thinker and creative problem-solver. 

    Critical Success Factors 

    You’ll be most successful in this role if you have: 

    • Proven track record of analyzing and influencing customer lifecycle behaviors with expertise in churn management techniques and best practices 

    • Strong understanding of multiple retention channels and supporting technologies: email, SMS, referral, and loyalty programs 

    • Excellent cross-functional collaboration skills with the ability to build strong relationships internally and externally 

    Capabilities & Skills Required 

    In order to take on these challenges, you’ll need to have: 

    • Bachelor’s degree, MBA is a plus 

    • 5+ years of progressive Database Marketing, Ecommerce, Direct to Consumer or related experience 

    • Prior experience with subscription models  

    • Working knowledge in Klaviyo, Excel, Access, Word, PowerPoint, PowerBI, Google Analytics, Shopify, Iterable, Yotpo or similar platform 

    • Exceptional skills in verbal and written communications; must also be an excellent listener 

    • Creative, innovative thinker, and problem solver 

    • Excellent planning and follow-up skills; ability to multi-task 

    • Ability to analyze complex data and develop recommendations and solutions 

    • Strong analytical knowledge and communication skills; comfortable communicating reporting, insights, and data-driven optimization strategies 

    • Health and wellness or personal care background a plus 



Here, career paths aren't predefined, and bureaucratic limitations don't exist -- you have the opportunity to grow, learn from industry pioneers, and develop the way you want to. Pharmavite is investing more in the development of our team -- to help us deliver on our purpose and help you achieve your career aspirations. Our environment is geared to fuel curiosity, encourage experimentation, and generate learning as this is the way we develop ourselves and our organization.

Pharmavite is committed to meeting the needs of our employees and their families with a Total Rewards package that's as comprehensive as the vitamins and supplements we deliver to consumers. With competitive compensation programs and standout benefits, we provide employees with optimal health and well-being -- as well as peace of mind. These rewards -- plus our new recognition program -- ensure employees feel supported both at work and home.

Annual Pay

Annual Pay Range

$125,100.00 - $187,600.00

This represents the minimum and maximum base salary range for this role, plus annual incentive. Various elements are used to determine a candidate’s starting salary such as job experience, specific skills, and comparison to internal incumbents currently in the role.  This information is provided to applicants in accordance with state and local laws.

Visit Pharmavite.com/careers to learn more about our mission and discover an opportunity that's right for you. Health and wellness begins with us.

Pharmavite is an equal employment and affirmative action employer F/M/Disability/Vet/Sexual Orientation/Gender Identity. All qualified applicants are encouraged to apply and will receive consideration for employment without regard to their protected veteran or disabled status, or any protected status. We do not discriminate in employment based on race, color, religion, age, sex, sexual orientation, gender identity, national origin, or any other basis covered by applicable law. All employment is decided based on qualifications, merit, and business need.


The above information on this description has been designed to indicate the general nature and level of work performed by employees within this classification. It is not designed to contain or be interpreted as a comprehensive inventory of all duties, responsibilities and qualifications of employees assigned to this job.


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