Tobe Cohen
EVP & President, Specialty Brands
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"I love the opportunity to unlock human potential -- to work with a team, make them better, and accomplish things we never thought we could do."
Tobe Cohen leads Pharmavite’s portfolio of high growth brands in women’s health (Bonafide Health, Uqora, Equelle) and the natural channel (MegaFood), driving growth and enabling them to move quickly and reach consumers in new and impactful ways.
He has 20+ years of experience leading science-based innovation, strategy, operations, manufacturing, and sales teams for global companies, including Procter & Gamble, Abbott Nutrition, Segway, and DSM.
Tobe holds a Bachelor of Arts in Economics from Tulane University and a Master of Business Administration from Harvard University.
"We have an amazing group of people who leverage the best scientific expertise in the industry with deep consumer insight to create products that will empower the consumer wellness journey for generations to come."
