West Hills, California Senior Marketing Manager, Consumer Engagement (Nature Made Vitamins)

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  • Requisition Number R2826
  • Full Time Full time
  • Shift Regular
  • Area of Interest Advertising & Marketing Communications
  • Location West Hills, California

HELP US BRING THE GIFT OF HEALTH TO LIFE.

Working at Pharmavite is an experience like no other. With a focus on complete nutrition for all, each endeavor is urgent and every day counts. You'll have the opportunity to work on the #1 selling national vitamin and supplement brand, Nature Made, as well as an exciting portfolio of other products that are shaping the future of the healthy living industry. Consumer-driven innovation, high quality products and a promising portfolio, all driven by a team with a shared sense of purpose -- that's Pharmavite. Join us to bring the gift of health to life.

Senior Marketing Manager, Consumer Engagement

West Hills, CA

(Hybrid work schedule, 3 days on-site)

Relocation Assistance Offered

*No Visa Sponsorship Offered**

The Senior Marketing Manager, Consumer Engagement, Nature Made is responsible for translating the brand's business needs into impactful marketing campaigns and integrated communication plans. You will develop breakthrough marketing for Nature Made, a $1B brand that leads the vitamin and supplement category and has been growing double digits over the past few years.  Consumer marketing will play a critical role in the growth of this brand in the years to come, with opportunities to develop new advertising campaigns, define marketing strategies for innovation launches, and shape how the Nature Made brand engages with consumers across all touchpoints.

 The Senior Manager, Consumer Engagement reports to the Director of Consumer Engagement and manages a direct report.

Critical contributions this role is counted on to deliver include:

  • Lead and execute communications plans and integrated marketing campaigns that drive brand awareness and trial.
  • Partner with brand team on key initiative and innovation launches, building strategies that are grounded in a deep understanding of consumer insights.
  • Lead a team of cross-functional and agency partners to deliver breakthrough campaigns that result in business impact.
  • Inspire "best in class" ideas by working with agency partners across concepting, development, alignment, execution, measurement and optimization.
  • Ensure a creative strategy and execution that is on brand but optimized by channel including TV, digital media, influencers, organic social and website.

The ideal candidate brings a combination of proven marketing expertise and a passion for connecting with consumers in meaningful ways. You will lead teams with a clear and compelling vision, foster collaboration to inspire new ideas, and put the consumer and the brand at the center of all decisions. 

You'll be most successful in this role if you have:

  • Tangible experience in launching integrated marketing campaigns anchored to established CPG brand(s) that drove significant results.
  • Demonstrated experience managing a broad range of agency partners -- both small and large -- to achieve objectives.
  • Track record of developing effective marketing strategies grounded in deep business understanding and consumer insights.
  • Ability to craft clear, compelling, and timely verbal and written communication
  • Excellent influencing, multi-tasking, project management and prioritization skills leading cross-functional teams and influencing key stakeholders.

To take on these challenges, you'll need to have:

  • Bachelor's degree. An MBA degree is preferred
  • 8+ years of brand management and marketing experience, with at least 3-5 years of campaign leadership experience.

OUR OFFER

Here, career paths aren't predefined, and bureaucratic limitations don't exist -- you have the opportunity to grow, learn from industry pioneers, and develop the way you want to. Pharmavite is investing more in the development of our team -- to help us deliver on our purpose and help you achieve your career aspirations. Our environment is geared to fuel curiosity, encourage experimentation, and generate learning as this is the way we develop ourselves and our organization.

Pharmavite is committed to meeting the needs of our employees and their families with a Total Rewards package that's as comprehensive as the vitamins and supplements we deliver to consumers. With competitive compensation programs and standout benefits, we provide employees with optimal health and well-being -- as well as peace of mind. These rewards -- plus our new recognition program -- ensure employees feel supported both at work and home.

Visit Pharmavite.net/careers to learn more about our mission and discover an opportunity that's right for you. Health and wellness begins with us.

Pharmavite is an equal employment and affirmative action employer F/M/Disability/Vet/Sexual Orientation/Gender Identity. All qualified applicants are encouraged to apply and will receive consideration for employment without regard to their protected veteran or disabled status, or any protected status. We do not discriminate in employment based on race, color, religion, age, sex, sexual orientation, gender identity, national origin, or any other basis covered by applicable law. All employment is decided based on qualifications, merit, and business need.

Disclaimer

The above information on this description has been designed to indicate the general nature and level of work performed by employees within this classification. It is not designed to contain or be interpreted as a comprehensive inventory of all duties, responsibilities and qualifications of employees assigned to this job.

Where permitted by applicable law, as of December 1, 2021 all candidates must be fully vaccinated against COVID-19 by date of hire to be considered for all US-based jobs if not already employed by Pharmavite. Proof of vaccination will be required at hire. Pharmavite provides reasonable accommodation to qualified individuals who are employees or applicants for employment, in accordance with applicable law. For Alabama: vaxexemption.alabama.gov/Data/OrginalForm.pdf

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