West Hills, California Associate Manager, Media Analytics

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  • Requisition Number R3390
  • Full Time Full time
  • Shift Regular
  • Area of Interest Market Research & Analysis
  • Location West Hills, California

HELP US BRING THE GIFT OF HEALTH TO LIFE.

Working at Pharmavite is an experience like no other. With a focus on complete nutrition for all, each endeavor is urgent and every day counts. You'll have the opportunity to work on the #1 selling national vitamin and supplement brand, Nature Made, as well as an exciting portfolio of other products that are shaping the future of the healthy living industry. Consumer-driven innovation, high quality products and a promising portfolio, all driven by a team with a shared sense of purpose -- that's Pharmavite. Join us to bring the gift of health to life.

Associate Manager, Media Analytics

West Hills, CA

The Associate Manager, Media Analytics will focus on uncovering insights to inform content strategy, website optimizations and best practices for our branded website and across retailer ecommerce platforms. This individual will leverage web analytics, secondary data and primary research to understand how the consumer is behaving on our brand website, and more importantly, the why behind the behavior so we can identify ways to improve the experience. This position will collaborate closely with our Digital Marketing and e-commerce teams.  The Associate Manager, Media Analytics will be an integral member of the Insights & Analytics team, and will report to the Director, Analytics. 

 

Critical contributions this role is counted on to deliver include: 

  • Lead the development and execution of a research roadmap to inform strategies for content and consumer journey on branded website 

  • Analyze research, best practices, and competitive insights to develop recommendations to optimize customer experience and conversion 

  • Collaborate with e-commerce and customer marketing teams to proactively develop research initiatives that provide insights and recommendations to support strategic initiatives 

  • Define, design, execute and socialize a range of research studies that develop a deep understanding of our consumer/shopper 

  • Identify best practices in existing and emerging research methodologies 

  • Perform other related duties as assigned 

 

The ideal candidate is passionate about impacting business decisions, curious about data and driven to find meaningful explanations for how consumers and shoppers behave and why they do what they do. You are able to adapt your working style and delivery based on the audience, focus on telling impactful stories with data, and be flexible in refining your stories to have greater impact. You like to connect the dots across projects and data to tell a holistic story. 

 

You’ll be most successful in this role if you have: 

  • Proven track record in analyzing and using a range of quantitative data to develop insights and recommendations 

  • A balance of creative and analytics skills with the ability to proactively define research objectives, identify methodologies, execute research, and synthesize findings into actionable recommendations.

  • Curiosity and passion for understanding customers’ attitudes and behaviors and using that information to develop recommendations.

  • Strong persuasion and influencing skills both up and down the management organization 

  • Confidence to work and make decisions independently 

It’s an exciting time in Pharmavite’s history.  After 50 years of leading the healthy living industry with award-winning vitamins and supplements, the company has experienced great success and has gained the trust of consumers, healthcare professionals, and retailers alike.  But there’s more growth ahead of us than behind us, and for our employees this translates into opportunity.  Our rapidly changing business enables employees to take on new challenges and transform Pharmavite for the future.

To take on these challenges, you’ll need to have: 

  • Bachelor’s degree or its equivalent. 

  • 2-5 years of digital insights/analytics experience, preferably with a DTC or SAAS company 

  • Proficiency with Google Analytics including segmentations, tagging, double-click and paid media tracking 

  • Experience optimizing funnels and translating test results into recommendations, with a focus on conversion optimization 

  • Demonstrated experience in product research and/or user experience (UX) research 

 


OUR OFFER

Here, career paths aren't predefined, and bureaucratic limitations don't exist -- you have the opportunity to grow, learn from industry pioneers, and develop the way you want to. Pharmavite is investing more in the development of our team -- to help us deliver on our purpose and help you achieve your career aspirations. Our environment is geared to fuel curiosity, encourage experimentation, and generate learning as this is the way we develop ourselves and our organization.

Pharmavite is committed to meeting the needs of our employees and their families with a Total Rewards package that's as comprehensive as the vitamins and supplements we deliver to consumers. With competitive compensation programs and standout benefits, we provide employees with optimal health and well-being -- as well as peace of mind. These rewards -- plus our new recognition program -- ensure employees feel supported both at work and home.
 

Annual Pay

Annual Pay Range

$111,700.00 - $167,500.00

This represents the minimum and maximum base salary range for this role, plus annual incentive. Various elements are used to determine a candidate’s starting salary such as job experience, specific skills, and comparison to internal incumbents currently in the role.  This information is provided to applicants in accordance with state and local laws.

Visit Pharmavite.com/careers to learn more about our mission and discover an opportunity that's right for you. Health and wellness begins with us.

Pharmavite is an equal employment and affirmative action employer F/M/Disability/Vet/Sexual Orientation/Gender Identity. All qualified applicants are encouraged to apply and will receive consideration for employment without regard to their protected veteran or disabled status, or any protected status. We do not discriminate in employment based on race, color, religion, age, sex, sexual orientation, gender identity, national origin, or any other basis covered by applicable law. All employment is decided based on qualifications, merit, and business need.

Disclaimer

The above information on this description has been designed to indicate the general nature and level of work performed by employees within this classification. It is not designed to contain or be interpreted as a comprehensive inventory of all duties, responsibilities and qualifications of employees assigned to this job.

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