West Hills, California Associate Marketing Manager, Innovation

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  • Requisition Number R5182
  • Full Time Full time
  • Shift Regular
  • Area of Interest Sales, Marketing & Product Management
  • Location West Hills, California


Working at Pharmavite is an experience like no other. With a focus on complete nutrition for all, each endeavor is urgent and every day counts. You'll have the opportunity to work on the #1 selling national vitamin and supplement brand, Nature Made, as well as an exciting portfolio of other products that are shaping the future of the healthy living industry. Consumer-driven innovation, high quality products and a promising portfolio, all driven by a team with a shared sense of purpose -- that's Pharmavite. Join us to bring the gift of health to life.

Location: West Hills, CA (Hybrid 3 days/week)

The Associate Marketing Manager- Innovation will be a part of a cross-functional team responsible for driving key growth initiatives and creating a pipeline of new products, packaging, and business models. The Associate Marketing Manager will harness an entrepreneurial mindset to uncover insights and integrate them with strong scientific knowledge to deliver compelling and differentiated new business opportunities. This role will report to the Sr. Brand Manager of Innovation Marketing and offers an opportunity to bring a high level of curiosity, creativity, and new thinking to the business that enable healthy lifestyles for consumers. 

Key Responsibilities

Critical contributions this role is counted on to deliver include: 

  • Supporting the execution of strategic and marketing aspects during the innovation discovery process, collaborating cross-functionally, and creating value propositions that will help achieve the brand's objectives in the marketplace, which includes: 
  • Following an agile approach to accelerate project development and facilitate rapid innovation 

  • Helping identify addressable consumer target and their needs in collaboration with Insights and the Nature Made® brand team 

  • Supporting category and competitive business assessments to identify opportunities to disrupt through marketplace innovation 

  • Leading the ideation and concept development process for new product pipeline 

  • Maintaining detailed project timelines to ensure delivery of project milestones 

  • Working cross-functionally with Science & Technology lead to identify new ingredient and technology solutions, Finance to establish size of prize and P&L viability, Consumer Insights to test and validate concepts, and Marketing and Sales to determine channel and placement 

  • Working with team to develop Minimum Viable Products and run in-market experiments, when applicable 

  • Supporting the development of recommendations to leadership team to secure resources to scale ideas to launch  

  • Partnering with Insights Lead to continually drive consumer-centricity in our innovation work and evolve our agile processes. 

The Ideal Candidate

The ideal candidate has an agile, growth mindset to develop, test, iterate on ideas and demonstrates the ability to thinking strategically and challenge the norm.  You are able to look beyond the vitamin and supplements category to bring a futurist mindset to the business. Effective communication and collaboration skills are paramount, with strong interpersonal and problem-solving skills. You have experience working in a high-performance, fast-paced team of people with very diverse backgrounds. 

Critical Success Factors

You’ll be most successful in this role if you have:  

  • Ability to navigate and analyze syndicated data to distill insights 

  • Skills in turning information into compelling storytelling and key learnings to drive innovation strategy and sell ideas internally 

  • Strong brand and product development skills, from concept to positioning to launch plans 

  • Demonstrated ability to partner with cross-functional teams to achieve a common goal 

  • Interest in health & wellness and excited by trends in healthy living 

Capabilities & Skills Required

In order to take on these challenges, you’ll need to have: 

  • Bachelor's degree or its equivalent required; MBA is preferred 

  • Requires 2+ years' experience post-MBA or 4 years post-college, with a minimum of 1 year working in the development or commercialization of innovation 

  • Experience with analyzing syndicated consumption and panel data (IRI, Nielsen) is required 

  • Experience creating, developing and launching innovation in market is required 

  • Experience working in a diverse cross-functional team is preferred  

  • Experience working in Health Wellness/ Personal Care in the consumer-packaged industry, Vitamins and Supplements, or OTC Pharmaceutical is preferred 

  • Understanding of both Traditional Retail Channels and E-commerce is preferred


Here, career paths aren't predefined, and bureaucratic limitations don't exist -- you have the opportunity to grow, learn from industry pioneers, and develop the way you want to. Pharmavite is investing more in the development of our team -- to help us deliver on our purpose and help you achieve your career aspirations. Our environment is geared to fuel curiosity, encourage experimentation, and generate learning as this is the way we develop ourselves and our organization.

Pharmavite is committed to meeting the needs of our employees and their families with a Total Rewards package that's as comprehensive as the vitamins and supplements we deliver to consumers. With competitive compensation programs and standout benefits, we provide employees with optimal health and well-being -- as well as peace of mind. These rewards -- plus our new recognition program -- ensure employees feel supported both at work and home.

Annual Pay

Annual Pay Range

$99,700.00 - $149,600.00

This represents the minimum and maximum base salary range for this role, plus annual incentive. Various elements are used to determine a candidate’s starting salary such as job experience, specific skills, and comparison to internal incumbents currently in the role.  This information is provided to applicants in accordance with state and local laws.

Visit Pharmavite.com/careers to learn more about our mission and discover an opportunity that's right for you. Health and wellness begins with us.

Pharmavite is an equal employment and affirmative action employer F/M/Disability/Vet/Sexual Orientation/Gender Identity. All qualified applicants are encouraged to apply and will receive consideration for employment without regard to their protected veteran or disabled status, or any protected status. We do not discriminate in employment based on race, color, religion, age, sex, sexual orientation, gender identity, national origin, or any other basis covered by applicable law. All employment is decided based on qualifications, merit, and business need.


The above information on this description has been designed to indicate the general nature and level of work performed by employees within this classification. It is not designed to contain or be interpreted as a comprehensive inventory of all duties, responsibilities and qualifications of employees assigned to this job.


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