Win the Night is the new marketing campaign to support Nature Made’s sleep portfolio by showcasing a range of sleep struggles with Nature Made playing the trusted hero that helps them “win” with our range of scientifically developed products backed by our #1 Pharmacist Recommended credentials.
Sleep disorders affect 50-70 million Americans, however sleep sufferers struggle from a variety of sleep issues. They are stuck in a poor sleep-stress cycle because the reason they can’t sleep isn’t same and nothing works all the time, over time.
Our approach with Win the Night was to breakthrough from competitors’ one-size-fits-all approach to sleep by leveraging our range of products, and scientific expertise that help support consumer sleep issues.
