Meet Nature Made’s new ImmuneMax, a powder that mixes with water to create a delicious, fizzy, orange-flavored beverage that provides 2,000mg of vitamin C, and 20 mg Zinc – twice the amount of the national leading brand.* Nature Made ImmuneMax also includes vitamin D, as well as seven essential B vitamins to help support energy metabolism and nervous system function.† As a powder form that mixes with water, ImmuneMAX helps promote hydration and fast absorption** of the nutrients and the single serving stick packs make it an ideal way to support your immune health on the go.
In the latest edition of Nutraceuticals World, Dr. Susan Mitmesser, VP Science & Technology and Vivian Rhoads, Pharmavite’s DVP, Innovation discuss how this product came to life and current trends in the marketplace.
“While we’ve experienced success with new additions to our portfolio like Nature Made Elderberry Gummies, Nature Made ImmuneMax helps our brand expand beyond [traditional forms] into a new product delivery system and a new packaging format—a fizzy drink powder in a stick pack—to help consumers support their immune system with a delicious tasting product whenever and wherever they are. This is just the beginning of our expansion into new formats and ingredients.” – Vivian Rhoads.
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